the house of paiva
Who is iza
STANDARD
01
I don't work in a team. I work with you — directly, personally, and without compromise. Every brief I take on is handled by me from start to finish. No outsourcing. No diluted vision. Just intentional creative work backed by 10 years of design, strategy, and a background in consumer neuroscience.
[Over 20+ Skillset]
Applied Skill Set
02
[01]
CREATIVE & DESIGN
Web Design & Development Full website builds from concept to launch. Structuring layouts, user flows, and interactions that guide visitors toward a clear action — not just look good.
UI/UX Understanding how people move through a digital experience. Every button, scroll, and transition is considered for how it feels to the person using it, not just how it looks to the person building it.
Product Design Taking an idea from brief to finished product. Thinking through function, form, and how the end user will actually interact with what's been built.
Framer Advanced Framer builds including scroll-based animations, custom interactions, CMS integration, and responsive design across all breakpoints.
Webflow Full site builds in Webflow including dynamic CMS collections, custom animations, and e-commerce setups.
UI Design
[02]
CONTENT & STRATEGY
UGC Content Creation On-camera, avatar-based, and cinematic product content built specifically for paid and organic placements. Hooks, pacing, and visual storytelling are all considered before a single frame is shot.
Content Strategy Mapping out what to say, when to say it, and who to say it to. Building content systems that serve a brand's goals consistently over time, not just one viral moment.
SEO Optimisation Structuring websites and content so search engines understand what a brand does and who it serves. Keyword research, metadata, site architecture, and content hierarchy all play a role.
Shopify E-commerce store setup, theme customisation, and product page optimisation on Shopify. Building stores that are easy to navigate and built to convert.
[03]
BRAND & PSYCH
Branding & Identity Logo systems, colour palettes, typography, brand guidelines, and the visual language that makes a brand instantly recognisable. Built to scale across every touchpoint.
Consumer Neuroscience A formal study of how the brain processes information, makes decisions, and forms emotional responses to visual stimuli. This is what separates instinct-based design from design that's actually grounded in how people think.
Behavioural Design Applying psychological principles — attention, memory, emotion, decision-making — to design outcomes. Understanding why people do what they do, and designing experiences that work with that, not against it.
Design Psychology The intersection of aesthetics and human behaviour. Colour theory, visual hierarchy, gestalt principles, and emotional design — all applied intentionally to create work that resonates before the viewer even knows why.
